Sometimes I dread opening emails from up and coming artists. Most of them contain something along the lines of “yo check out my mixtape, would love a review” and a download link. Some of the more ‘advanced’ artists submit their bio, but nothing’s more helpful to a music journalist than something that tells them about the song and the artists all in one go- a press release.
Here’s what you gain from having a press release:
All the information in one place
If you just send a link to a music blog, the blogger has to then find out more about you. Many artists don’t have an official bio, let alone a website, so this means piecing together information found scattered around on SoundCloud, Facebook and Twitter. Running around trying to find out about an unknown artist and their latest release is tedious and time-consuming. Unless they’ve already been covered thoroughly on other blogs, without a website it can be hard for a journalist to get the facts they need. If they can’t find those facts and it’s proving difficult to write a good post without them, they’re likely to just give up and not post your music.
Makes you look more credible
If an artist just sends a link, there’s not a lot separating their email from any other up and coming artist’s email. When artists have a press release it makes them seem more serious about their career as they’ve clearly invested either time or money in order to get the press release written.
Everyone has the same information
If you’re emailing blogs and regurgitate the information about your release in each individual email, you’re likely to miss out some information in at least one of them. With a press release you can write a small message at the start of your email and indicate that there’s more information enclosed in the press release. This means that everyone is on the same page and you haven’t accidentally forgotten to tell a big blog the actual date of your release or misspelt the track name in an email to another.
However, this can backfire. If you don’t catch a spelling/grammar mistake in your press release, you’re going to end up sending it out to everyone – not a good look.
Unless you’re an great writer with fabulous spelling and grammar, I’d suggest getting a press release professionally written. They’re not too expensive. In fact, I can even write you one.
You can then use your press release to send out to bloggers you’ve networked with (or if you don’t have the connections you can get someone to do it for you)