In order to increase both traffic and fan interaction I created a new website for Hipman Junky (see here). I developed my CSS skills by customising a free WordPress template. I am also in charge of maintaining the website and creating interesting content (such as event listings, video archives and photo pages) to post on it. I also created a section for his fans called HippyHype, which includes sections such as fan photos and competitions. To promote this new section I also created the @HippyHype Twitter account to share free content and interact with Hipman Junky’s fans.