INTERVIEW: Jay Cartere On How To Grow On YouTube

INTERVIEW: Jay Cartere On How To Grow On YouTube

You may or may not have noticed that I started a new YouTube channel late last year to go with my newfound career as a body piercer. Much to my surprise, it’s actually been doing quite well despite the lack of attention I’ve given it. I recently decided to make it more of a focus in my life with the help of fellow my good friend and fellow YouTuber Jay Cartere. He is not only the person who encouraged me to make the channel, but his advice and guidance have been a big factor in its growth. With that said and the launch of his new business Grow On YouTube helping other YouTubers grow their channel, it was only right we sat down and had a chat about it.

1. Let’s start with the obvious: Why did you start Grow On YouTube?
I started Grow On YouTube because I have acquired a lot of knowledge and experience from my time on YouTube. I have learned things that I wish I knew when I started uploading videos on YouTube and I wanted to use that information to help other YouTubers with their growth problems.

I’ve uploaded YouTube guides and tip videos before, but the fact is that those videos don’t tend to do well on YouTube. The YouTube tip market is quite niche as most people just don’t search for information to better their channels at all – the majority of new YouTubers just throw some videos up and hope for the best. And those who do search and find the information generally don’t put the work in and execute on that information. When I was uploading YouTube guide videos before I only did it for the views, so I was very disappointed when those views didn’t come back the way I wanted them to. But now it’s about something else.

I want to help YouTubers grow their channel by providing them the tools to do so, but more important than that is providing them with the will, the motivation and the inspiration to put the work in and be better. There are so many channels out there that look like absolute trash or channels that have potential but can’t seem to get their content seen by people. I’m trying to remedy that.

2. What do you feel is the biggest mistake small YouTubers make?
The biggest mistake small YouTubers make is assuming that people care about them and their content. The truth is that nobody cares about you until you make them care. A lot of people start uploading to YouTube because they want to be YouTube famous – if that is your ‘why’ behind all this then it’s probably not going to work out. You need to actually be committed to providing VALUE to your viewers.

3. Do you think there is space for small YouTubers to break through?
 Yes, of course – but it’s not easy. Being a YouTuber is hard work and if you don’t put the work in it’s unlikely you will ever break through. Some people get lucky and blow up overnight, but a lot of those ‘overnight’ successes are actually the product of a lot of hard work that built to that moment. Sometimes people get lucky, yes, but counting on getting lucky is not a good plan for success. If you want to be a YouTuber you need to be committed to learning, improving, being better every day and you also need to have an entrepreneurial mindset.

4. For those of us on a smaller budget, what service would you suggest to get us started?
I would suggest a consultation session for anyone who is extremely self motivated and willing to learn and do the work, otherwise a few video SEO packages would help most people out and bring in more traffic to their channel. That should be used in conjunction with good thumbnails and channel branding though.

5. If you could go back in time to when you’d just started your channel, what’s the biggest piece of advice you’d give yourself?
Focus on educational videos and learn how to use video SEO. If I had done that I’d probably be over 200k subscribers by now.

6. You also give out loads of free advice for small YouTubers on both your website and your channel, where do you suggest people begin?
SEO is the key to getting noticed and generating traffic for small YouTubers so that should be the place to start, but scheduling, thumbnails, branding and productivity are all important factors. So start with SEO, but watch all the other videos too.

7. What can we expect from Grow On YouTube in the future?
Expect loads more YouTube guides coming to my channel and my website. I’m also thinking about creating an eBook and/or video course focusing on helping YouTube gamers, so be sure to look out for that.

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INTERVIEW: Jay Cartere On How To Grow On YouTube