It’s a little unsettling when you follow someone and then straight away they’re asking you to check out their music. Sending music links so early on is a little forward. Whether you’re trying to get a few listens from a potential fan, blogger or other industry professional, it’s usually best to build a relationship first. Here’s a five step guide for introducing someone to your music:
So you follow someone who could be interested in your music. They could be a blogger, a music fan, or just a regular old Joe. They may follow back, they might not. Needless to say if you engage enough they’ll followback eventually.
It could be a DM asking them about themselves, but be careful with this. They’re likely to suspect you’re just talking to them for your own gain. Replying to something they’ve tweeted and having a natural conversation however, is perfect. Do that often, but not constantly. One person replying to everything you tweet can be annoying.
3. Share your music
— Jay Cartere (@JayCartere) April 16, 2015
No, don’t tweet it to them. Share your music on your Timeline every so often for all your followers to see. If people are interested, they will naturally check it out and possibly bring it up with you.
Find out what kind of music the person you’re targeting is into. You can do this either by going through their Timeline and finding tweets about music or by striking up a conversation and asking them straight out. This will give you an idea of how to approach them (and even if you should at all)
5. The Exchange
So after all this time (yes, there should have been some time between you following them and this point), they still haven’t naturally found your music themselves and you want to approach them about the topic. Industry professionals are probably sent lots of music each day, so you have to stand out in some way. It’s good to strike up a little conversation before just sending your music and since you’ve been engaging with the target for a while now you should feel comfortable enough to do this. However, don’t beat around the bush. These people have limited time, so while it’s important to be polite it’s also important to get to the point. Be polite and respect the fact that this person is taking time out to listen to your music. Don’t get defensive if they don’t like it, ask why and use their criticism to fuel your future progress.
If you’re targeting a potential fan, it’s more natural to try and fit your music into a conversation. You could be discussing a similar artist’s new album and casually drop in “Have you heard my new song? I think you might like it”, however be careful not to do this too soon. By introducing them to your music in this context they’re likely to be more receptive as it’s been associated with music they already enjoy.
In the case of bloggers, they may want you submit music via their blog. Don’t worry, if you’ve still taken the time to build a relationship they are still going to be more receptive to your submission than they would be to a regular submission where no previous contact has been made.
If you go through these five steps you should have weeded out anyone who is not at all interested in you and your music and built a relationship with those who might be. This relationship and engagement is likely to make them more receptive to your music.