BCasual- Interview with Aysh Cream Ent.

ACE catches up with UK Hip-Hop artist & record label CEO, BCasual…

You haven’t featured on ACE before, so first off tell us a bit about you!
Wassup?! My name is BCasual, I currently reside in Manchester, but I’m originally from London. I moved up here a year ago to get away from all distractions, so I could continue to pursue my music career.

How did you get into music?
Well, I guess it was the influence of my Dad as he was apart of reggae band in the Caribbean (Jamaica), where I spent most of my childhood following him when he was on tour. As we moved to the UK I was then introduced to different genres. Being at a very young age I fell in love with the grime scene. I was so hooked to the music that I started writing my own lyrics. I remember being in secondary school and writing lyrics and rapping to my friends and the feedback was always positive, so I guess I always took that on board. 

Have you always wanted to be an artist?
Yeah, my Dad always played a big part in me becoming an artist. I saw music as a way of expressing my feelings and emotions. I wanted to tell stories and I always wanted to inspire and motivate other people that could relate to my music.

 Which current artists inspire you? 
The artists that inspire me are the ones that have been through a struggle to get to where there at, like Meek Mill, Drake, Wale etc.

 If you could work with anyone in the world who would it be?
Dead or alive? The likes of Biggie, Tupac, MJ, Nas, Meek Mill, Plan B & others… The list goes on.

 Tell us a bit about BCasualEntertainment.
BCasual Entertainment is a music group/record label imprint founded in 2011 by myself. It consists of 3-4 artists (including myself), who go by the name of Sheperdz – (Producer), Young Kay – (Rapper/singer), Reg – (Sound engineer) and Trouble (Rapper) who joined the group late last year. I formed this group so I could get the members and myself to a wider audience and give them some kind of support as I feel these artist are overly talented at a young age. The youngest being only 14 years old and happens to be my little brother. 

What do you feel is your biggest musical achievement to date?
My biggest music achievement will have to be when I first made an appearance on stage at Manchester’s Carribean Carnival in 2012 and releasing my debut mixtape, Art Of Frustration. I will be aiming for bigger achievements in 2013. 

How long did it take you to put together Art Of Frustration before it was released? What went into it?
Well I started the writing process late 2011, but didn’t start recording until april 2012. What went into it? Well a lot of dedication to be truly honest- I was skipping college classes to attend studio sessions- a lot of sleepless nights, frustration and a lot of hard work! I was told by my family and friends hard work always pays off in the end.

 What can we expect from you this year?
Well this is a very busy year for BCasual Entertainment & myself as I’m currently working on my second mix tape, Inspiration Never Harms. I am also working on getting the rest of the group’s mixtapes out there. There aren’t any release dates yet, but expect to see music videos from Art Of Frustration being released soon.

 Random Q: Rain or Snow?
Has to be rain, snow stops me attending studio sessions and important meetings HAHAHA….

Looks like we’re in for a treat! Download BCasual‘s Art Of Frustration mixtape by clicking the image below: