Getting email addresses for your mailing list is not always an easy thing to do. These days people have so many emails in their inbox that the thought of another subscription to delete each month makes them shudder, but that’s the point. The people who sign up to receive your newsletter need to want the content, not just sign up so they can delete it. So how do you build a mailing list full of engaged readers?
1. Offer Incentive
If you want someone to do something (such as sign up to your mailing list), then they need an incentive to do it. Try and make the incentive somehow related to your business. For example, I offer social media marketing services to brands and businesses and the reward for signing up for my mailing is a basic social media guide for brands and businesses. Think about what it is you do and what you can offer than is of enough value that people want it, but is also something you’re happy to give away for free.
2. Provide Exclusives
What does your newsletter offer that your social media profiles and blog don’t? It could be receiving announcements before everyone else, sneak peeks at what your business is up to or early access to tickets to your events. Think about what you can consistently offer your newsletter subscribers over time that they can’t get elsewhere.
3. Make It Quick
It’d be great to have everyone’s email and name and age and all their demographical info, but if your mailing list is time-consuming to sign up to, many people will be put off. While I definitely suggest having a fully-fledge form for those that care, having an email-only quick sign up box on your website is much more likely to convert viewers into subscribers.
4. Make It Convenient
If you have put on an event, instead of pushing people to go online and sign up to your mailing list (which they’ll probably forget about straight after and never do) have a clipboard on a table where people can just quickly add their email address and then add them into your mailing list service afterwards. Also, since you know this batch of subscribers were at your event, you can send a ‘Thank You For Attending’ email and a day or two later to remind them of the great time they had and keep them engaged with your online profiles. While the clipboard method is more work for you, t’s much more convenient for them and means that you’ve got a definite subscriber (as opposed to an ‘if they remember’ subscriber). The same goes for conveniently placing links in blog posts, video descriptions etc. Don’t make them have to search for it!
The majority of people aren’t just going to magically find your mailing and subscribe to it. Most probably don’t know it exists. You need to make them aware of it and the benefits of signing up, ask them to sign up and use call to actions on your website. You know what they say: Don’t ask, don’t get!
Hopefully these tips will help you increase the size of your mailing list. If you don’t already have a mailing list for your fans, here’s why you should start one.