5 Social Media Management Tools For Music Artists

The life of a music artist tends to be a busy one and trying to manage your social media can be tricky, tedious and time-consuming. Luckily, there are lots of tools out there to help, so here are my top 5 social media management tools:

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Hootsuite

Hootsuite is a vital tool in my social media strategy. I use it both at work, to manage ACE’s social media and to manage the social media of music artists I work with.

Main Features:

  • Add 5 social networks (including: Twitter, Facebook, LinkedIn, Google + Pages, etc) and add apps to manage other networks (Instagram, YouTube, Tumblr etc.)
  • See social media streams (E.g. timeline, mentions etc.)
  • Send the same message across all networks 
  • Schedule social media posts (autoschedule feature also allows you to send posts and an optimal time)
  • Save messages as templates if you’re going to want to send them often
  • Add attachments to messages (E.g. images etc.)
  • Analytics reports

You can also upgrade to a Hootsuite Pro account to add more networks and get other bonuses. Hootsuite can be used on the go, just download their mobile app!

Get Hootsuite

Buffer

Buffer is a lot like Hootsuite in terms of posting, but you cannot see your social media streams. However, it’s still got some features that can help you with your social media effort! It’s particularly great for sharing articles (like this one- use the sidebar on the left!)

Main Features:

  • Add multiple social networks (but only one of each kind on a free account)
  • Schedule social media posts
  • Set a posting schedule so that Buffered posts go out at certain times each day
  • Add attachments to messages (E.g. images etc.)
  • Analytics

Buffer accounts can also be upgraded to an Awesome plan if you want to add more networks and access other features.

Get Buffer.

Postcard

Postcard is a new app that I just got, but from playing around with the free version it looks pretty good (so good I’m planning to pay £2.99 for the full version).

Main Features:

  • Add multiple social networks (the amount can be increased with upgrades, it’s only £2.99 to get unlimited). Postcard has a wide range of available networks to post to.
  • Postcard is the first app I’ve come across that allows me to post to multiple Tumblr accounts (yes, accounts! Not blogs)
  • Easy to tag posts
  • Easy to add attachments such as pictures, videos and links
  •  Can choose a network as the content’s host, including your own website

Read more about Postcard here.

Get Postcard.

IFTTT

IFTTT is an app that allows you to create recipes between other apps, such as thanking new followers with a tweet, keeping a record of your status updates. It’s mainly used for productivity and notifications, but if the right recipes are used it can be an excellent tool to have in your social media arsenal.

Main Features:

  • Automates processes, so there’s no need for you to do anything other than turning it on, which saves you time
  • Recipes between apps can sometimes not be achieved manually (or would be time-consuming and difficult)
  • Can increase productivity (E.g. you can run recipes that will remind you to answer an email)

Get IFTTT.

TweetCaster

Supposedly the best thing to happen to Twitter since Twitter, TweetCaster is a mobile app that  allows you to manage your social media accounts

Main Features:

  • Multiple social networks, including an unlimited number of Twitter accounts
  • “Zip it” feature allows you to mute users without unfollowing them
  • Sort through your timeline with smart filters (only see photos, links etc.)
  • Purchase integration for iTunes music sharing
  • Long tweet support

Get TweetCaster.

Still having trouble managing your social media?

Also, contact me for a social media strategy and other services in digital marketing and PR.

@AyshBanaysh