Blogs are a great way for artists to gain exposure. Up and coming artists don’t always have the budget to hire a PR company to send their music out for bloggers to listen to and write about, so they have to do it themselves. To do this I recommend researching blogs in your genre and creating spreadsheet of the blog details (including email addresses and Twitter @s). Then you can start trying to get your music featured on them…
10 Things You Need To Do To Get Your Music On Music Blogs:
1. Approach Right
I receive links to music via Twitter, Facebook, Whatsapp, Email, telepathy and all sorts, but it’s no secret that most bloggers prefer to receive emails. Emails can be searched and found again once opened, don’t have a character limit and allow for attachments.
Of all these links, very few are personalised. Personalisation makes a blogger (or anyone) more likely to look at the music because they can see that you have taken the time out to specifically address them. So don’t email several people at once, tweet them in one tweet or tag everyone in one Facebook post. It’s very annoying, unpersonalised and creates a bad first (or overall) impression, decreasing the chances of the blogger actually writing about you.
Also check that your email is written properly and not just “Yo bro check out my tune pls” One thing I (and many other bloggers) cannot stand is people who don’t take the time to write a proper email and check the spelling/grammar, yet expect the blogger to take time writing about them. Unless you’re known, you can’t command our attention and time like that. Remember, we’re doing you a favour here. If you are intent on sending a mass email, at least BCC all recipients!
Note: I also advise against emailing from your phone. Sit down at a computer and do this properly. Smartphones have a lot of functionality, but they’re still no match for a computer.
2. Be Musically Ready
Is the music actually good? Of course you think it is or you wouldn’t be putting it out there, but do your friends genuinely think it’s good? I get a lot of artists who have just started out emailing me when what they really need to do is practice more. What about who you are as an artist? You may be talented, but are you at that stage where you know who you are as an artist to want to put yourself out there?
3. Be A Good Character
Do you come across as a decent human being? I may like your music, but can I like you? As an artist? A product? A person? Or are you rude and arrogant to everyone you come across?
Are you interesting? Do you have a good story I can write about? Would you make a good interviewee? Or are you just boring and ordinary? Show us why you’re different.
4. Be Committed To Your Career
Are you committed to being an artist or do you just fling out the odd track every couple of months? Do you yourself promote your music? Do you have a website and a bio? We could write a post about you, but if you’re inconsistent it probably won’t generate new fans and there probably won’t be a great number of existing fans to appreciate it.
5. Get Your Followers Up!
Are other people supporting your music (people you don’t actually know)? If they’re not, who is going to read my post? I might as well write about someone equally as talented with more of a following. However sometimes, if a person is extremely talented and worth talking about, I won’t even look at their following. It varies from person to person, but having a strong following won’t do you any harm!
6. Be On Time
Blogging tends to be about being current (especially in the music industry), so there isn’t much use sending a blogger your ‘new’ music video a month (or even two weeks) after it came out. It’s not current then. Even a few days is a hard decision for me at times.
As with mixtapes, if you want a review to be posted on the release day you better give it to us early! (1 or 2 weeks at least)
7. Don’t Make Us Run Around After You
We’re taking our time to write about you, so please take your time and provide us with all the information we need. A simple link just won’t do. What if I’ve never posted about you before? I know nothing about you and therefore will have to spend extra time researching in order to add to my blog post. If you’re an up and coming artist am I really going to find much? Is it even worth my time? Send your bio, social links and a link to your website as well as any information about the music that can help a blogger write a good post. Better yet, attach a press release! Bloggers don’t want to have to chase you up for more info, in fact we won’t chase you at all. Give us the goods upfront. Although, we don’t want your life story from what primary school you went to to your GCSE results. That’s boring. We hate boring.
Also, if there’s artwork make sure the image large and of high quality!
8. Target The Right Bloggers
This point is pretty simple: Don’t email rap blogs with your heavy metal and stop sending your indie rock to jazz journalists. If it’s a multi-genre and multi-author blog, research and make sure you’re emailing the most suitable person! Also when you are emailing, make sure you use genre keywords in the subject (and make sure it’s an attention grabbing subject). Tell us why we should open your email over the all the rest.
9. Be Professional
No “Yo Bro” Am I your bro? Bruv, I’m not even a man.
10. Chase Us
You’ve not heard anything? Follow up! We forget about things you know, but DO NOT bug us every day. It may simply be that we don’t like your music.
Note: If someone’s trying to charge you to be featured on a blog then don’t pay. The readers may realise the writer has been paid for the feature and therefore will assume whatever the writer writes is bias and won’t pay so much attention. People who pay to be featured on a blog are stupid in my opinion. It also damages the blogs credibility if their opinion can be bought.